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The idea was to create a Rugged Modern Recreational Electric Pick-up Truck with a very soft primitive solid form.
First step was to do some sketch explorations based on a brief. Which was followed by deciding the segement and size of the vehicle.
Then the design was 3D modeled using Fusion360 and Rendered in Unreal Engine with surrounding enviornment assets. The idea behind this rendering was to showcase the car in its natural enviornment and communicate ruggedness, capability and sportyness.
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