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The economic boom of the 1950s was a race for the most cutting edge technologies. In 1959 Chevrolet win the race for the first fully floating car with a custom Chevrolet El Camino.
The car immediately becomes an icon, and if you want a winning advertisement you need to insert a floating Chevrolet El Camino.
My homeland is one of those that choose this icon to promote summer holidays in its turquoise seas.
"Visit Sardinia with a floating El Camino, will be a Wonderful Holiday!"
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